High-end products within everyone's reach: Draeger Paris pays particular attention to this challenge which is at the heart of its entrepreneurial strategy.

The company offers optimal value for money, which allows everyone to enhance their daily lives and share their emotions, thanks to a range of accessible products, to offer or treat themselves. Keen to meet the expectations of its customers as closely as possible, Draeger Paris has expanded its distribution channels, notably by launching an e-commerce site in 2016.

Beauty of images, elegance of messages, nobility of materials, perfection of design: since its origins, Draeger Paris has wanted and known how to make a difference by focusing on the quality of its products.

The company boasts “an artisan culture”, which is based on a strategy of permanent innovation and permeates all professions: greeting cards, gift universes, posters and canvases, wall stickers, diaries and calendars. “We want to make beautiful products, which speak to our customers by expressing their emotions,” summarizes Olivier Draeger, president of the group.

Just like the quality and accessibility of products, the notion of social responsibility is inscribed in the DNA of Draeger Paris.

The environmental impact is taken into account from the design of products and throughout their development, by saving resources (gradual elimination of cellophane packaging for example), by using environmentally friendly components and by favoring sourcing sustainable (80% of the card offering is FSC® certified). The societal approach also includes suppliers, with regular monitoring audits of factories and the implementation of a progress plan. Finally, Draeger Paris is involved alongside the Red Cross in the production of greeting cards and gift packaging.