1959. Consumer society was already in full swing in the United States. This man sat on the doorstep of a shop is surrounded by Pepsi Cola posters, adverts depicting women who look like Pin-ups and display stands for Camel, the famous cigarette brand. But it is not these adverts that seem to hold the attention of this man sitting on the step wearing a hat. What is he looking at to the left of the image? A woman? A man? Children playing? We will never know. With this poster you can imagine every possible scenario at home.